PQL conversion
The bridge between self-serve and sales-assisted motions.
- Formula
- PQLs -> paid / total PQLs
- Unit
- %
- Models
- SaaS
Benchmark
Directional
| B2B | ~25-30% to paid (vs ~9% unqualified). ~30% at $1-5k ACV, ~39% at $5-10k. | Gainsight; Tunguz |
Omega Point BenchmarksRevenue