Free-to-paid conversion (freemium)
Core monetization lever of any freemium funnel.
- Formula
- Paying users / free users
- Unit
- %
- Models
- SaaS, Subscription
Benchmark
As of 2026
| ALL | Self-serve freemium 3-5% good / 6-8% great; ungated 7-9% / 8-12%. Mobile freemium ~2.1% (D35). | Lenny x Kyle Poyar 2026; RevenueCat |
Omega Point BenchmarksRevenue