Free-trial conversion (opt-in vs opt-out)

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

CC requirement trades volume for far higher conversion.

Benchmark

As of 2026

ALL

No-CC (opt-in): 4-6% good / 10-15% great. CC-required (opt-out): 25-35% / 50-60%.

Kyle Poyar; First Page Sage

Sourcing: Published.

Omega Point BenchmarksRevenue