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Tokens (or AI calls) per active user

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Usage intensity that drives both cost and value of AI features.

Formula: Total tokens (or model calls) / active users per period
Unit: count
Models: SaaS, Usage-based

Benchmark

Directional

ALL

Capacity-planning and margin driver; the consumption variable behind inference COGS. Heavy-tailed (a few power users dominate cost) - track the DISTRIBUTION, not just the mean. Glean cited ~20T tokens/yr as scale color.

Sourcing: None (scale).

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