← Benchmarks·RETENTION·PUBLISHED

Logo churn rate

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Counts how many (vs how many dollars) leave.

Benchmark

Directional

ALL

Monthly by ARPA: <$25/mo ~6.1%, >$500/mo ~2.2% (ChartMogul). B2B annual 'good' <5%. Usually exceeds revenue churn up-market.

ChartMogul; Recurly

Sourcing: Published.

Omega Point BenchmarksRetention