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ACV (annual contract value)

Sets the entire GTM motion (viable CAC, cycle, self-serve vs field).

Formula
Recurring contract value / term in years (excl. one-time fees)
Unit
$
Models
SaaS
Benchmark
As of 2024
B2BKBCM median $54k (2022) -> $56k (2023) -> $62k (2024E), rising as cos move upmarket.KeyBanc 2024
Sourcing: Published.
Omega Point BenchmarksRevenue