ACV (annual contract value)
Sets the entire GTM motion (viable CAC, cycle, self-serve vs field).
- Formula
- Recurring contract value / term in years (excl. one-time fees)
- Unit
- $
- Models
- SaaS
Benchmark
As of 2024
| B2B | KBCM median $54k (2022) -> $56k (2023) -> $62k (2024E), rising as cos move upmarket. | KeyBanc 2024 |
Omega Point BenchmarksRevenue