← Benchmarks·REVENUE·DIRECTIONAL

Deposit balances / per user

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Funding cost & engagement depth signal.

Benchmark

As of 2022

B2C

SoFi ~$22B deposits <3yr post-charter. 'Deposit beta' = CAC in disguise.

a16z Deposit Beta

Sourcing: Directional (comps).

Omega Point BenchmarksRevenue