← Benchmarks·REVENUE·PUBLISHED

Take rate

Core monetization lever; over-raking invites disintermediation.

Formula
Net marketplace revenue / GMV (or TPV)
Unit
%
Models
Marketplace, Fintech
Benchmark
Directional
ALLProducts ~5-15% (Etsy ~6.5%, eBay ~10%); services/rides 20-30%; Airbnb ~15%; payments sub-1% to low-single-%.Mostly Metrics; Sharetribe; a16z
Sourcing: Published (est/comps).
Omega Point BenchmarksRevenue