Take rate
Core monetization lever; over-raking invites disintermediation.
- Formula
- Net marketplace revenue / GMV (or TPV)
- Unit
- %
- Models
- Marketplace, Fintech
Benchmark
Directional
| ALL | Products ~5-15% (Etsy ~6.5%, eBay ~10%); services/rides 20-30%; Airbnb ~15%; payments sub-1% to low-single-%. | Mostly Metrics; Sharetribe; a16z |
Omega Point BenchmarksRevenue