eCPM

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Price of 1,000 ad impressions - core ad-revenue driver.

Benchmark

As of 2026

B2C

US rewarded video ~$16-20; interstitials ~$14-15; banners <$1.3. Heavily geo-dependent.

Appodeal; AdReact 2026

Sourcing: Published (vendor).

Omega Point BenchmarksRevenue