Omega Point Systems
← Benchmarks·REVENUE·PUBLISHED

Fill rate

Unfilled requests = lost revenue.

Formula
Filled ad requests / total ad requests
Unit
%
Models
Media
Benchmark
As of 2026
B2CTier-1 traffic 85-95%; mixed global 70-85%; emerging-market 50-70%.AdReact 2026; Appodeal
Sourcing: Published (vendor).
Omega Point BenchmarksRevenue