Omega Point Systems
← Benchmarks·REVENUE·PUBLISHED

ARPDAU

Blends monetization x engagement into one daily number.

Formula
Daily revenue (IAP + ads + subs) / DAU
Unit
$/DAU/day
Models
Gaming, Media
Benchmark
As of 2025
B2CHypercasual ~$0.01-0.05; casual $0.03-0.10; hybrid-casual $0.15-0.50; midcore $0.08-0.20; social casino $0.20-0.80+. Genre is everything.Juego/AppsFlyer aggregation
Sourcing: Published (blended).
Omega Point BenchmarksRevenue