← Benchmarks·REVENUE·DIRECTIONAL

RPM

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Publisher-side monetization yield.

Benchmark

Directional

B2C

Varies too much by inventory type for a clean band; treat eCPM as the rigorous cousin.

vendor data

Sourcing: Directional.

Omega Point BenchmarksRevenue