MER / blended ROAS
Honest top-line efficiency; resists attribution gaming.
- Formula
- Total revenue / total ad spend (all channels)
- Unit
- ratio
- Models
- E-commerce
Benchmark
As of 2025-26
| B2C | Healthy DTC ~3-5x; mature subscription >6x; 2025 Triple Whale customer median only ~2.4x. | Triple Whale |
Omega Point BenchmarksAcquisition