Website / landing-page conversion rate
The multiplier that turns traffic into pipeline.
- Formula
- Conversions / visitors (specify the event)
- Unit
- %
- Models
- SaaS, E-commerce
Benchmark
As of 2024
| ALL | Whole-site visitor->lead ~2.3% avg; SaaS dedicated landing pages median ~3.8%. | First Page Sage; Unbounce 2024 |
Omega Point BenchmarksAcquisition