Neobanks, wallets, payments, and lending. Debit interchange is the workhorse — neobanks sit in the Durbin-exempt tier (~1.1–1.5% per swipe), which is precisely why the model works — but ARPU is still a fraction of incumbent banks, so primacy (being the customer's primary account) drives LTV. For lenders, net charge-off and delinquency are make-or-break. Few clean public benchmarks exist; read named company comparables instead.
Representative companies
- Chime — interchange-led, ARPU ~$214
- Nubank — lending-led, Latin America
- Revolut — subscription-led super-app
Primary metrics
The metrics that define health for a fintech business.
- GMV / TPV / gross bookingsGlobal / FinancialScale not health; the denominator for take rate and most ratios.
- Funded-account rateActivationNo credible cross-company published range.
- Primary-account rate (primacy)RetentionNamed as the key depth metric; only sporadic firm disclosure.
- Net charge-off rateRetentionAll-bank credit-card NCO ~4.17% (Jul 2025). Subprime/fintech lenders materially higher.
- ARPURevenueMobile RPI varies (Health&Fitness D60 ~$0.66). Fintech neobank ~$45-80/yr (Chime ~$214, Nubank ~$102, Wise ~$111) vs ~$350 traditional banks.
- Take rateRevenueProducts ~5-15% (Etsy ~6.5%, eBay ~10%); services/rides 20-30%; Airbnb ~15%; payments sub-1% to low-single-%.
- Interchange revenue / takeRevenueChime ~$0.50 per $100 spent (~50 bps). Dominant neobank revenue line (Durbin-exempt debit).
Secondary metrics
Omega Point BenchmarksFintech