← Benchmarks·RETENTION·PUBLISHED

Annual churn / year-1 retention

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Annual plans are the LTV backbone.

Benchmark

As of 2026

B2C

~72% of annual subs cancel within year 1 (worse than ~56% in 2025); 1-yr retention ~27-28%.

RevenueCat 2026

Sourcing: Published.

Omega Point BenchmarksRetention