← Benchmarks·RETENTION·PUBLISHED

D1 / D7 / D30 retention

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Early retention predicts everything downstream.

Formula: % of install-day cohort active on day N
Unit: %
Models: Subscription, Gaming, Media

Benchmark

As of 2025

B2C

Social: D1 50/60/70, D7 35/40/50, D30 20/25/30 (a16z). Games median: D1 ~22%, D7 ~3-4%, D28 <3% for 75%. The '40/20/10' heuristic is TOP-TIER, not median.

a16z; GameAnalytics 2025

Sourcing: Published.

Omega Point BenchmarksRetention