← Benchmarks·RETENTION·PUBLISHED

W1 / W4 retention

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Curve must flatten (asymptote) - the PMF signal.

Benchmark

Directional

B2C

W1 40/55/75, W4 20/30/50 (OK/Good/Great).

a16z

Sourcing: Published.

Omega Point BenchmarksRetention