← Benchmarks·RETENTION·PUBLISHED

Power-user curve (L5+/L30)

Distribution beats the average; surfaces a power-user core.

Formula
% of MAU active >=5 days/week (L5+)
Unit
%
Models
Media, Subscription
Benchmark
Directional
B2CL5+ OK 30 / Good 40 / Great 50+. a16z prefers the full L30 histogram over a single ratio.a16z Power User Curve
Sourcing: Published.
Omega Point BenchmarksRetention