Omega Point Systems
← Benchmarks·REVENUE·PUBLISHED

ARPPU

Monetization quality of the paying base.

Formula
Total revenue / paying users (specify daily vs monthly)
Unit
$
Models
Subscription, Gaming
Benchmark
As of 2024-26
B2CGames: top 5% ~$66/day; typical IAP ~$10-20/mo. AI apps yr1 LTV/payer ~$30 vs non-AI ~$21.RevenueCat; devtodev
Sourcing: Published.
Omega Point BenchmarksRevenue