IAP conversion / payer %

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

F2P monetization base.

Benchmark

As of 2025

B2C

Lifetime payer ~2-5% (~5% strong F2P avg); daily conversion >0.5% is good.

Business of Apps; Udonis

Sourcing: Published.

Omega Point BenchmarksRevenue