Omega Point Systems
← Benchmarks·REVENUE·PUBLISHED

Whale concentration

Structural F2P monetization feature.

Formula
Share of revenue from top X% of payers
Unit
%
Models
Gaming
Benchmark
As of 2014-15
B2C~50% of IAP revenue from 0.15% of players (2014); top 10% of payers ~64% (2015). Real but ~10yr old.Swrve via CNBC; Game Developer
Sourcing: Published (dated).
Omega Point BenchmarksRevenue