← Benchmarks·RETENTION·PUBLISHED

Involuntary / billing-failure churn

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Large, recoverable churn bucket most teams ignore.

Benchmark

As of 2026

B2C

Google Play 31%, App Store 14% of cancellations are billing errors.

RevenueCat 2026

Sourcing: Published.

Omega Point BenchmarksRetention