← Benchmarks·ACQUISITION·DIRECTIONAL

Opportunity -> Win / close rate

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Final yield on qualified pipeline.

Benchmark

As of 2025

B2B

ICONIQ SQL->won 28%, demo->won 38%; First Page Sage opp->close ~37%.

ICONIQ 2025; First Page Sage

Sourcing: Directional.

Omega Point BenchmarksAcquisition