← Benchmarks·ACQUISITION·DIRECTIONAL

MQL -> SQL conversion

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Where marketing volume becomes real pipeline.

Benchmark

Directional

B2B

~39% (First Page Sage proprietary). Spread 5-40% driven entirely by MQL-definition variance.

First Page Sage

Sourcing: Directional.

Omega Point BenchmarksAcquisition