← Benchmarks·RETENTION·DIRECTIONAL

Sessions per DAU (frequency)

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

One half of total attention captured.

Benchmark

Directional

B2C

Illustrative only (dating ~2.5 opens/day; games ~4/day). No good/great band.

a16z; GameAnalytics

Sourcing: Directional.

Omega Point BenchmarksRetention