← Benchmarks·RETENTION·DIRECTIONAL

Time spent / session length

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Depth of engagement; pairs with frequency.

Benchmark

Directional

B2C

Illustrative (WhatsApp ~35min/day; games ~22min/day, ~5-6min/session). No band.

a16z; GameAnalytics

Sourcing: Directional.

Omega Point BenchmarksRetention