← Benchmarks·ACQUISITION·PUBLISHED

Win rate

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Best summary of execution quality; sets coverage targets.

Benchmark

As of 2025-26

B2B

Overall ~19% (2025, down from ~29% in 2024). By ACV: SMB <$10k ~31% -> Enterprise >$100k ~15%.

Ebsta x Pavilion 2025; Optifai 2026

Sourcing: Published.

Omega Point BenchmarksAcquisition