← Benchmarks·ACQUISITION·DIRECTIONAL

Pipeline coverage ratio

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Forecasting guardrail (blind 3x gives wrong targets).

Benchmark

Directional

B2B

'3x' is the inverse of a ~33% win rate. Correct coverage = 1 / your actual win rate; segment heuristics 2-5x. No survey endorses a fixed 3x.

Gary Smith (debunk)

Sourcing: Directional.

Omega Point BenchmarksAcquisition