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Quota attainment

Whether the sales model is repeatable and quotas are calibrated.

Formula: (Actual bookings / quota) per rep [attainment %]; OR % of reps reaching 100% [hit-rate] - STATE which
Unit: %
Models: SaaS

Benchmark

As of 2024-25

B2B

TWO different metrics - don't conflate. Avg attainment-of-target ~74% (CaptivateIQ 2025). % of reps hitting full quota: tech ~43% (RepVue Q4'24), software ~41%; fully-ramped SaaS reps ~50-60% (OpenView). Plan-design target: 60-70% of reps hitting (Bridge Group).

RepVue 2024; CaptivateIQ 2025; OpenView; Bridge Group

Sourcing: Published.

Omega Point BenchmarksAcquisition