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Sales rep ramp time

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Capacity planning and the real cost of a sales hire.

Formula: Months from rep start to full-quota productivity
Unit: months
Models: SaaS

Benchmark

As of 2024-25

B2B

AE ramp ~4.3mo to selling (Bridge Group); ~9 more months to fully productive (Rain Group). Design heuristic: ramp ~= 1.5x avg sales cycle. Structured ramp ~+23% first-yr revenue vs sink-or-swim.

Bridge Group; Rain Group

Sourcing: Directional.

Omega Point BenchmarksAcquisition